After acquiring the former pub, a 24-month period of renovations commenced, punctuated by two pandemic lockdowns. All plumbing and electrical wiring was replaced and the building underpinned. A new space was carved out of the earth below the pub to create a state-of-the-art electric kitchen, 5ft below the existing foundations.

Dawnvale designed and then installed each of Y Seler’s three bars during the restaurant’s fit out. The three bars are located in the lounge and piano bar, the restaurant and in the VIP space for private dining. Each bar invokes a sense of luxury but differs in design to suit the individual space. This ethos is true throughout the property.

The décor is opulent and indulgent and makes use of a selection of premium materials and variety of textures. Guests observe a curated variety of styles throughout, carefully brought together in harmony to appeal to a wider selection of tastes. Across each of the interiors, there are nods to the locality of the venue as a seafront property.

Unique detailing is featured throughout Y Seler thanks to carefully sourced bespoke features and opulent furnishings. The waterfront location was a source of inspiration for the textural and colour palette of the interior, with a nod to natural and rustic materials evidenced everywhere from the piano bar to the main restaurant.

The lower ground floor, formerly a restaurant, is now an opulent bar and piano lounge. This intimate space is a haven for guests, with piano music as a backdrop to a soothing, neutral colour scheme, and plush, comfortable seating. Beyond the bar area with its amazing atmosphere and unspoken invitation to linger, sits the fine-dining restaurant.

Y Seler features two restaurants, both served by a modern new kitchen, designed to give head of the kitchen Llyr everything he needs to serve up to 55 guests, and as many as 40 additional guests in the second restaurant upstairs. The menu marries traditional Italian favourites such as ox cheek ravioli and polenta with dishes created from local produce including lamb and crab salad.

The VIP private dining space is located on the first floor of the three-storey building. This intimate, private dining room can accommodate up to 24 guests. With rich dark woods, gold accents and chairs that invite you to sink in and savour the ultra fine dining menu, it’s a room befitting of a special occasion. Large windows bring in light and offer views out across the harbour.

9 individually designed rooms make up the Y Seler boutique hotel. Continuing the premium feel which flows throughout the bars and restaurants, each room has been individually designed. Bedrooms look out across the harbour in Aberaeron and along the unspoilt Welsh coast. Each room has a Welsh name and thoughtful, touches such as coffee pods, Bluetooth, and luxury toiletries.