The prestigious revamp of Birmingham City FC’s boardroom suite became the highlight of the club’s efforts to elevate its hospitality offerings. Designed in collaboration with SpaceInvader, the transformation set a new standard for the stadium and the league, creating a space that rivals the best Premier League clubs in both quality and guest experience.

As part of this ambitious project, Dawnvale also completed the fit-out of seven hospitality suites, three kitchens, and several adjoining areas—all within a tight 12-week timeline. The newly upgraded Boardroom has quickly become one of the most sought-after spaces in the stadium, drawing guests for both home games and nonmatch day events.

OPEN PLAN TRANSFORMATION

The original layout, divided into three separate rooms, blocked much of the natural light, creating a closed-off feel. The redesign makes better use of panoramic windows, enhancing brightness and openness. Crittall walls and doors are strategically placed to divide spaces while maintaining a visually open feel. This design allows natural light to flood the space, creating a more inviting and spacious atmosphere for all to enjoy.

PRIVATE CHEFS TABLE

The chef’s table is the most exclusive space, enclosed on two sides by Crittall walls that allow light to flow in, creating a spacious feel. The design offers direct views into the kitchen,
enhancing the dining experience. Inside, a dark oak display cabinet spans one wall, adding warmth and sophistication to the space. Guests are seated at an oval boardroom table, blending
elegance with functionality for an intimate and unique atmosphere.

ELEGANCE IN BAR DESIGN

Amidst refined luxury, the bar stands as the centrepiece of elegance. Centrally positioned for better accessibility and service, it features a handcrafted marble countertop with a unique scalloped radius, custom-made in Italy from a single block. The back bar includes an illuminated oak timber bottle display with a mirrored backdrop, enhanced by a recessed oval halo light and bespoke polished brass stemware racks, exuding timeless sophistication.

VERSATILE PRIVATE DINING

The space was designed for versatility, perfect for high-end business meetings. At the far end, a large room, separated by a crittall-style wall, functions as a fully equipped boardroom with advanced digital capabilities. Smaller rooms to the left offer intimate spaces for focused discussions, while the chef’s table room accommodates slightly larger gatherings. With a bar, kitchen, and in-room facilities nearby, everything you need is all in one place, ensuring premium refreshments and convenience.

STAY IN TOUCH - sign up for our newsletter