Hidden beneath the Kop stand at Birmingham City FC’s St. Andrew’s Stadium was a forgotten space filled with rubble and dirt. Today, that same space has been transformed into Box 2 Box, one of the largest stadium bars in Europe.
This incredible transformation was part of a larger project led by Dawnvale, tasked with enhancing the fan experience under the club’s new ownership. Over the course of 12 weeks, Dawnvale completed seven hospitality suites, three kitchens, and several adjoining areas.
This is a perfect example of how dawnvale can transform overlooked areas within a stadium into key revenue generators.
- Name: Box 2 Box
- Location: St Andrew's Stadium
- Website: www.BCFC.com
- Scope: Stadia Fit-Out