Dawnvale is pleased to announce we are now an official Partner and Presenting Partner of The Alliance Hospitality Lounge of Birmingham City Football Club, marking an exciting new chapter for both parties.
During the Summer period, we were responsible for delivering over £10 million worth of renovation works across the Club’s hospitality facilities including in The Alliance Hospitality Lounge, an exclusive area known for its luxury offerings and premium matchday experience. The partnership represents a significant step in the club's commitment to providing unparalleled hospitality for supporters, sponsors, and guests.
Birmingham City Football Club's Chief Commercial and Operations Manager, Jonty Castle said: “We are delighted to announce our partnership with Dawnvale Group. Their reputation for delivering high-quality, innovative solutions aligns perfectly with our ambitions to enhance both the Birmingham City experience and our infrastructure. This is shown through their work in creating five premium hospitality facilities located at St. Andrew’s @ Knighthead Park, one of which is The Alliance. This partnership will play a pivotal role in helping us to develop our world-class facilities for our fans, players, and staff. We look forward to working closely with Dawnvale to drive the club’s continued growth and success.”
Our managing director John Berry, had this to say: “We are proud to announce our official partnership with Birmingham City Football Club, strengthening our long-standing relationship with this forward-thinking and ambitious club.
The Alliance holds special significance for us, as it was the very first project we undertook at the start of Birmingham City’s transformational journey. It’s only fitting that this space now bears our name as the official naming rights partner—“The Alliance by Dawnvale”—a reflection of our shared commitment to progress and excellence.
Over the past year, we’ve worked closely with Nick Smith, and his dedicated team to bring a range of exciting projects to life, including The Boardroom, The Garrison, The Sponsors Lounge, 12 Lounge, Globe and Ball, and Box 2 Box. The feedback and support from the fans have been amazing, reinforcing the importance of these spaces in capturing Birmingham City’s ambition and vision for the future. As the club continues its transformation, we are honoured to be part of this journey. Supporting Birmingham City’s growth and success is something we take immense pride in, and we look forward to contributing to its bright future.”
To view our work at Birmingham City’s St Andrews Stadium @ Knighthead Park click here.
To view the official press release from Birmingham Cityclick here.
